Firefighter Dave Graybill of Phoenix, Arizona dressed up in pink turnout gear and drove a pink fire truck, signed by hundreds of breast cancer survivors and family members, across the United States this past fall to promote breast cancer awareness and support throughout the nation.
What began four years ago as a Graybill’s private operation has now become a nationwide crusade to raise money for cancer research organizations like the Women’s Cancer Research Fund, co-founded by Jamie Tisch. Graybill set off on his mission from Glendale in August, planning to stop in 60 cities throughout the United States, calling firefighters, police officers and local officials to “Care Enough to Wear Pink”.
On Saturday, October 16th, Graybill’s 4 fire trucks were presented in Port St. Lucie in en event hosted by the St.Lucie County firefighters. Thousands of Treasure Point residents wore pink at Tradition Square to show their support for breast cancer survivors. Aside from the fire trucks, there was music, a parade, moon bounces, and booths from local organizations such Coastal Islands Cosmetic and Reconstructive Surgery who offered free skin cancer screenings and handed out tubes of sunscreen to the public.
Guests were out in full glamour this past week, as The Society of Memorial Sloan-Kettering Cancer Center hosted the 22nd Annual Preview Party for The International Fine Art and Antique Dealers Show at the Park Avenue Armory. The show featured many of the world’s most important and influential art and antique dealers in the U.S. and across Europe.
Over 1000 guests, including Calvin Klein, Jamie Tisch (pictured left), Lisa Selby, Alexandra Lind Rose, and Peter and Leslie Jones, enjoyed the evening as they mingled and raised over $660,000 to benefit The Society’s patient care, research and education initiatives at Sloan-Kettering.
Sponsored by Giorgio Armani, the evening also had additional support from ELLE DÉCOR and 1stdibs.com, and included donations from Bacardi USA, BearBoat Sonoma County Wine by Rémy Cointreau USA, Inc., Spring Mountain Vineyard and VOSS Artesian Water.
Tuesday, October 19, 2010
The National Football League has publicly joined the battle against breast cancer! To show their support for Breast Cancer Awareness Month during October, all players, coaches, and staff will be wearing a variety of pink articles, ranging from traditional football gear to bandanas and t-shirts.
This operation, called “A Crucial Catch: Annual Screening Saves Lives” concentrates on alerting women of the importance of annual mammography tests. At the end of the month, the items worn by the players will be auctioned off, and the money will be donated to various cancer research organizations.
This is one of many creative ways in which institutes such as The American Cancer Society and the Women’s Cancer Research Fund, with co-founder Jamie Tisch, promote breast cancer awareness.
Saturday, October 9, 2010
A survey has found that the amount of women suffering from breast cancer in Canada between the ages of 50 to 69, has decreased. “In a study published online in the Journal of the National Cancer Institute, Canadian researchers reported that the years 2002 through 2004 saw a 9.6% decrease in breast cancer among women of that age group. That coincided with a reduction in the use of hormone replacement therapy from 12.7% (95% CI 10.1% to 14.2%) in 2002 to 4.9% (95% CI 3.4 to 6.8) in 2004, according to Prithwish De, PhD, of the Canadian Cancer Society, and colleagues.” If this is the direction things are going, then it appears all the work various organizations are doing to help fight women’s cancers is actually working. Jamie Tisch is one of the co-founders of an organization doing just this, the Women’s Cancer Research Fund.
The purpose behind Fashionology was too build self esteem and confidence in young girls through tapping into their creative talents. The experience has always been marked as positive and has seen positive results. When Jamie Tisch and Elizabeth Wiatt started Fashionology, their hope was to at the very least ignite in the girls ranging from 8-12 a sense of creative direction. Most people who participated would say ithe project was a success.
Wednesday, September 29, 2010
Each year, the Lee National Denim Day donates some of the money that it raises to the Entertainment Industry Foundation’s Women’s Cancer Research Fund, co-founded by Kelly Chapman Meyer, Marion Laurie, Anne Douglas, Quinn Ezralow and Jamie Tisch. Certainly, the Women’s Cancer Research Fund is honored to have the Lee National Denim Day as one of their major contributors.
The Lee National Denim Day all started when a few Lee Jeans employees realized that they had all been touched by breast cancer. Their conversation led them to create the Lee National Denim Day.
In its first year, in 1996, Lee Jeans had a goal to raise $1 million on Lee National Denim Day. They encouraged companies to have all employees wear jeans to work, and to donate $5 to the cause for every employee who did. That first year, more than 3000 companies participated and raised $1.4 million dollars for the fight against breast cancer.
Wednesday, September 22, 2010
The Women’s Cancer Research Fund, co-founded by Kelly Chapman Meyer, Marion Laurie, Anne Douglas, Quinn Ezralow and Jamie Tisch, appreciates the support it receives from its major donors. One of these major donors, Philosophy, is marketing their Shower for the Cure Pink Ribbon Shower Gel for their 8th consecutive season.
This powerful campaign enables people to enjoy a tangerine scented formula while raising money for breast cancer research. The company has raised over $2 million for breast cancer research and they will continue to give 100% of their gross profit from the Shower for the Cure Pink Ribbon Shower Gel to the Entertainment Industry Foundations’ Women’s Cancer Research Fund.
Wednesday, September 15, 2010
Since 1996, Lee National Denim Day has helped to promote the idea: one day, one cause, one cure. This event, which will be held on October 8th, 2010, has become one of the largest single-day fundraisers in the nation for breast cancer. Lee Jeans has invited companies to go casual for the cause and to have employees wear jeans to work on Denim Day in exchange for a $5 contribution.
Since its inception, Lee National Denim Day has raised nearly $80 million for the fight against breast cancer. The Entertainment Industry Foundation’s Women’s Cancer Research Fund, co-founded by Kelly Chapman Meyer, Marion Laurie, Anne Douglas, Quinn Ezralow and Jamie Tisch is honored to be one of the recipients of the money raised each year from this event.
Jamie Tisch, along with her friend Elizabeth Wiatt, developed the concept of empowering girls to create their own fashion look in clothing which they personally design, in a “build-a-bear” style. This concept was turned into reality at the Beverly Hills clothing store known as Fashionology, LA.
The concept behind Jamie Tisch’s Fashionolgy works in the following way. Girls, mostly ages eight through twelve, are encouraged to “make it happen” and “mix it up-no rules apply” as they set out to design their own clothing. The young designers then take their places in front of a touch-screen computer and begin their adventure into the world of fashion design.
The first choice the girl is presented with is “What is your fashion mood?” She is then offered the five choices of Pop, Rock, Juku (Harajuku), Peace and Malibu. These different fashion moods can then be applied to fleece hoodies, T-shirts and dresses. Then the girl can choose among a variety of cute illustrations for their garment.
Finally the clothing can be embellished with pins, crystals and/or chains, after which the computer displays the price and asks if the girl is “Cool with that?”
The last step is perhaps the coolest of all. The clothes are created in the store and then the buyer can have her picture taken on the in-store stage while modeling her newest fashion asset. The photo is then sent via email to the computer of the newest contributor to the world of fashion.